Purple City Genetics

Purple City Genetics is a California cannabis seed and genetics company with one of the most recognized strain catalogs in the industry. I’ve been shooting for PCG since 2020, producing all of the imagery across their website and marketing platforms.

The scope covers large scale production cannabis farm documentation across multi-hundred acre outdoor grows, editorial cannabis photography capturing the plant at every stage, and full studio strain catalog photography for dried flower, cannabis seeds, and clone imagery. The studio work built out their complete product catalog, giving their genetics a consistent, professional visual identity used across web, print, and marketing assets.